Why is responsive website design important?
Recently, the designers’ world coined the term “responsive web design” to suggest that a website provides easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices.
In many small and large businesses, a responsive web design is a vital part of the marketing strategies. More and more people are beginning to use mobile devices such as smartphones and tablets. Indeed, mobile has become steadily important to many users from browsing social media to checking emails, and even doing some online shopping.
Sure you have your existing website that the users can get a full view on their desktop but they are not equally favorable for the mobile users. Switching to a responsive web design gives you less worries of having different websites for various devices, especially for the mobile.
3 Key Benefits of Responsive Web Design
Mobile Usage is Increasing
Mobile users have skyrocketed these days. A statistics from Smart Insights, states that:
1. More than 20 percent of Google searches came from mobile devices.
2. In 2012, over half of all local searches were done on a mobile device.
3. 25 percent of Internet users only access the Internet thru a mobile device in the United States.
4. 25.85 percent of all emails are opened on mobile phones, with another 10.16 percent being opened in tablets.
5. In 2014, mobile Internet usage is expected to overtake desktop usage.
6. Out of 4 billion phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled.
Recommended by Google
Responsive web design works best for users and at the same time it works pretty well for Google. Google’s Pierre Farr confirmed the theory in June 2012. In a responsive design, all sites have just one URL and the same HTML across all devices. It enables Google’s algorithms to assign the indexing properties to your content. This is more efficient when Google is crawling your content because Google doesn’t have to crawl multiple pages.
Increase Conversion Rates
Primarily, responsive design provides a better user experience. With these, users don’t have to fool around with zooming and shrinking the text or images on screen. If your site has a responsive design, users do not have to do more work that is needed to complete the conversion. A website that is not functioning properly on a mobile device makes users frustrated and leave your site sooner than you expected.
Responsive websites offers users an optimal experience that makes a higher conversion rates. This means that more and more users will be buying things online because it is easier than actually going to the local stores and supermarkets. Indeed, responsive web design makes a difference.
Richard is a creative designer & blogger. He writes for Crayonify about Graphics, Creativity and UX Design. Richard loves to unlock his creativity with writing.