Video marketing is slowly but surely starting to replace the old commercials we used to watch on cable TV. With the rise of the internet as the most popular information and entertainment tool in the world over the last couple of decades, social media users are more and more engaged with video content.
In this article, we are going to help you find out what type of videos consumers love the most.
Before we start, we must mention several things. For starters, video marketing does not directly contribute to the financial growth of a business or a company.
However, marketers have developed a strategy that uses videos to improve overall traffic, click-throughs, and consumer engagement on their websites. Further information reveals that since social media became popular, the average number of videos a website has is 377, with that number rising by 33 every month.
More than 90% of marketers use video marketing as a highly efficient marketing tool, and we can see why. Now, to focus on the main part – what type of content do viewers like? There are several main types of video genres which consumers enjoy.
Below is a list to help you discover what they are:
1. Event Videos
Statistics reveal that videos of interesting and popular community events increase the favorability of a brand by 63%.
2. Brand Videos
Videos of brands promoting their products are also on the popular content list, with 70% of consumers claiming they have shared at least one brand video.
3. Explainer Videos
Video content which features an explainer that focuses on a specific service or a product and provides more information is becoming extremely popular on social media. As many as 95% of people have reported watching explainer videos.
4. Animated Videos
The top of the explainer video list belongs to animated videos. People enjoy watching explainers and other types of animated content since it shows the creative side of those making it.
5. Demo Videos
When buying a specific product or deciding whether or not to purchase a service, 12% of consumers reported watching demo videos.
6. How-to Videos
Perhaps the most popular type of video content is how-to videos. They can be found all over social media websites, providing information on various topics and showing how to easily deal with everyday problems.
7. Square Shaped Videos
While it may come as a surprise, consumers seem to prefer square-shaped videos over most other sizes.
This comes after a study showed that these types of videos bring around 35% more views, and have 100% more engagement.
8. Augmented and Virtual Reality
Virtual and augmented reality videos are taking social media by storm. Around 70% of consumers have reported seeing the clear benefits of using AR in their daily life or at work.
What’s more, approximately 14% of video marketers reported efficiency in using VR as a channel in 2018.
9. Disappearing Videos
The number of daily active users who share disappearing videos on social media platforms such as Facebook, Instagram, and others is more than 150 million.
10. Live Videos
Research reveals that viewers watch live on-the-spot videos 8 times more than on-demand videos.
We hope our quick guide provided new information on video marketing that you can use to grow your business or benefit in your everyday life.
Learn more in this infographic why video content is king.
Infographic by – Review42
Sam Zaman loves to write on technology & related stuff. Ecommerce, mobile and internet marketing equally drive her interest. Likes gardening and experimenting with new recipes. An avid reader and absolutely mad @bout donuts :)