The Benefits of a “Coming Soon” Page
Creating a coming soon page has several different purpose. One of the most evident reason is that it builds excitement by giving a short perception into what the product will do, the features, and the benefits that it will have.
A well designed coming soon page, makes people curious about your product even before it is launched. This way, people will talk and talk more about your product. This is a vital role in your marketing strategy, as you will have your list of potential users to whom you will send emails about the upcoming product or even your product’s launching schedule.
A good coming soon page allows people to sign up to email updates or register to your site. The number of people who signed up provides an assessment whether your product will be a hit or it is something that you need to improve in order to meet the demands of the consumers.
What is a good “Coming Soon” Page design?
Today, coming soon pages are not just more about men-at-work icon or an under-construction sign. Many designers tend to create a stunning page design in order to fully reap its benefit.
Briefly explain the product/website – One of the importance of coming soon pages is to tell the readers what your product or website all about and what they can expect when it is launched. In addition to telling what your product is about, an estimated launch date can also be included in the coming soon page. However, putting on lengthy introduction may scare or bored the readers. So make it simple and concise.
Positively Encourage Subscription – Persuading your readers to subscribe may be a little tricky. But with an effective subscription form, you can’t imagine how it increases the number of subscriber and the chance of revisit. Whatever you offer in your subscription, always keep in mind that you should not spam your subscriber.
Link your Social Networks – Social media users are rapidly increasing these days. Liking to social media site such as Facebook, Twitter, Flickr, and many more will give a boost your social network prior to your launching date.
Offer Contacts – If you are offering services or products then don’t forget to include a reliable contact, so that people who are very much interested with your product can easily reach you. Store location, email address, phone number, fax number are few examples. This is one of the effective ways for a sales conversion.
Best Examples of Stunning “Coming Soon” Page
Coming soon page is just a temporary landing page but putting less effort on it won’t be a good idea. A well-designed coming soon page will have a huge impact on your potential users. Make sure to make it captivating so users will be motivated.
Richard is a creative designer & blogger. He writes for Crayonify about Graphics, Creativity and UX Design. Richard loves to unlock his creativity with writing.