But is infinite scrolling a boon or bane?
What is infinite scrolling?
The question of whether infinite scrolling is good or bad for your business really depends on you. By understanding the strength and weaknesses of infinite scrolling, you can decide whether to use it to enhance your design or not make use of it.
The pros of infinite scrolling
Long list is not a new thing today but the increasing number of smartphone users changed the way we scroll these list.
Perfect for touch and provides fast and easy browsing
In various smartphones, elements are arranged vertically because their screens are narrow, which requires frequent scrolling. Infinite scrolling offers a convenient way to browse tons of information in one single page. When the users scroll the content, more and more content is loaded automatically, without having to wait for the pages to load. This creates a really fun and enjoyable experience.
Better content exposure
Pagination often makes the viewers impatient. Typically, when a large volume of content is loaded, typically, people won’t go beyond the first page or the second page of the results. But infinite scrolling allows displaying more content that the users can actually see.
The cons of infinite scrolling
Infinite scrolling may sound too cool or tempting. But take a glance on how it may be also bad for your business.
One of the greatest disadvantages of infinite scrolling has to do with SEO. If it is done improperly, spiders can’t crawl your page. This technically hurts your SEO.
Most of the users want to know where they are on the site but infinite scrolling makes it impossible to get where they are. Moreover, if they want to go back to the previous point, they will need to start from scratch. Users are brought up to the very top of the feed, which makes infinite scrolling a nightmare.
Deciding on whether to use infinite scrolling in your site depends on the goal of your website and the user expectations. If you want to stick to the infinite scrolling technique then you may want to combine it with a traditional pagination by adding a “Load more” button at the end of the page. This allows users to decide whether they need to view more content or not. This will also make the footer more visible.
Richard is a creative designer & blogger. He writes for Crayonify about Graphics, Creativity and UX Design. Richard loves to unlock his creativity with writing.