Fundamentals of Web Design
Before you start to build a website, it is important to know the basics of making one. Here are some of the fundamentals of web design to help you create a quality design.
Typography is 95 percent of the design. The choice of typography is as important as the use of color, images, and graphics in creating a brand. A good typography does not only make your website look good but provides a functional advantage of being easier to read and take value away from.
Typically, use 2 to 3 typefaces and use them consistently and uniformly.
Color is another important component in web design. With the increasing popularity of mobile users, color makes all the difference. Colors evoke an emotional connection and how much attractive a website affects the visitors mood. Moreover, colors help in any kind of advertisement, as it express the taste, smell, temperament, emotions, describes the features, and even create the characteristic of a certain product. The choice of color should depend on the goals, philosophy, and image of the company or brand.
Layout is often overlooked in website designing. A clean layout design gives a lot of credibility to your brand. It also gives viewers a clear idea where they are possibly going. For instance, a “contact us” form should be short and neat but still get the vital information to classify between the serious enquiries and the noise. For most designers, the “Z” layout is a very effective structure to make a site look attractive for customers. The human eye follows this pattern when they look at a certain website. Primarily it is a path in which the reader views the elements on the page, from a headline, imagery, body copy, captions and signature or call to action.
With the popularity of responsive web design, images have become an important part of the design elements that offer diminishing returns. The right use of images projects emotions. It fuels a strong supportive response from the viewers, persuading them to purchase a product. Indeed, emotional response affects the purchasing power of the customers. Another growing approach nowadays is the use of infographics. Infographics provide a bunch of information in an interesting and efficient manner, allowing visitors to get a complete story from a single page.
Get Help from Others
Getting help from others doesn’t mean you need to get help from people from the streets. This means asking other designers or developers about how your design looks. Gathering for expert advices from people may promote you boring website into an outstanding one. If in case you don’t know anyone who really know their stuff, then you can make use of sites such as Behance to post your work-in-progress. The active community will surely impact their advices on how to improve your work.
Creating a quality design is really a daunting task but by following a few rules, using the right tools, and opening your mind to new possibilities, you can easily create a design that will surely leave a mark on people’s mind.
Richard is a creative designer & blogger. He writes for Crayonify about Graphics, Creativity and UX Design. Richard loves to unlock his creativity with writing.