What is a Squeeze Page?
Asqueeze page is a web page that contains information that would interest the market targeted readers. Mainly, it aims to get as many email addresses as possible. It will collect the permission-based email and information to follow up or an individual can market through email at a later date. If the squeeze page has a good design and are sent to the right audiences, then it will achieve its purpose.
Squeeze pages often have hyper-links to additional pages to bring potential customers further in to the site without having to give information away. It is important to understand that content should be kept to a minimum on a squeeze page as long content tends to distract from your offer.
Trick to Get the Best Opt-In Rates from Your Squeeze Page
Aheadline is the first thing the readers can see. The headline should be compelling enough for the readers to be curious about whatever’s next. A good headline can be anything like:
Words that sell (i.e. Free, Discover, Secret, Results, Quick, Guaranteed, and many more).
Make use of the word “How To..”
A headline that depicts a solution
Headlines are matched with what your ad is saying
Starting off with a question
Using humorous headline
Provide and attractive offer for your readers
The main purpose of your squeeze page is for readers to sign up for your email list. For this to happen, you should provide a great offer for your readers to entice them. One of the most popular and common offers for many years are eBooks. Other offers also include video series, podcast, or a free app that shows a significant increase in conversion.
Optimize Your Squeeze Page
key factor in making a high conversion rate if to make your squeeze page simple and clear. The more information you ask for, the lower your conversion rate will be. For instance, if you are asking for both first name and last name, optimizing it means asking just for the name. If you are asking for a company name, why not leave it in your squeeze page and ask that later. Filling out a number of fields might scare your reader away.
Check the elements of your Squeeze Page
Everything in your squeeze page is vital in the conversion. The button is one of the most important element in your squeeze page because it is something that the user will clicked. Because of this, your button should stay in a good shape. Color, shape and size should be considered when designing your squeeze page.
You can easily play more tricks to make your squeeze page effective and then turn to higher conversion rates. Keep in mind that you need to do a lot of test before launching your squeeze page to see what works best for your site.
Richard is a creative designer & blogger. He writes for Crayonify about Graphics, Creativity and UX Design. Richard loves to unlock his creativity with writing.