What is a responsive website?
A responsive design is a method that allows your site to automatically adjust to the device it is being viewed on. For instance, one user is viewing your website over a desktop computer while the other user is viewing it on an iPhone. A responsive website look perfectly good on both of these devices as it automatically detect the screen size being used and adjust accordingly.
Advantages of Responsive Web design for your Business
As a business owner, you always have the option to leave your website looking the way it was few years ago. However, the increasing number of mobile technology continues to evolve, so you’re your potential clients are using smartphones, iPads, and tablets to surf the web. Websites that are cluttered will frustrate your clients.
If you don’t have a responsive web design, the future of your business may go dreary. Your potential customers or even your existing customers might go to your competitor’s website because it is more easy-to use and provides enjoyable experience. Along with enjoyable online experience, responsive websites also enhance users offline browsing experience. This means that your site can be easily accessed on the go. Email newsletters, and content included in hybrid HTML5 web applications will increasingly be expended on the move without requiring an internet connection.
Another example of the benefits of a responsive website can bring is it improves your SEO. It is a fact that Google recommends responsive website. Responsive websites have one URL and the same HTML, which makes it efficient for Google to crawl, index, and organize content. Furthermore, the existing content on one website and one URL is much easier for users to share, interact with, and link to. Every business strives to rank on the search engine pages, particularly Google because they want to be seen by thousands and even millions of audiences.
Building a responsive web design has shown to increase sales and conversion rates. Responsive designs provide astonishing functionality, performance, and consistent look and feel. Because of this, potential client may end up purchasing the product they want in your website. Always remember, that consistent user experience will have a positive impact on your conversion rates.
With a responsive web design, the cost of building a stand-alone mobile site is cut off. Testing across a number of websites also increases your development, support and maintenance ahead. These things will save you time and cost on mobile development.
Responsive web designs allow you to stay ahead of the trend and leverage your competitors. With the ever increasing tablet and smartphone devices sales, the use of mobile devices will only continue to explode as the years progresses, which is why you need to adapt responsive web designs as early as now.
Richard is a creative designer & blogger. He writes for Crayonify about Graphics, Creativity and UX Design. Richard loves to unlock his creativity with writing.