Understanding Pyschological Meaning of Colors
Understanding colors and the subconscious effects of colors on the emotions can help you make a decision on what colors to include in the development of a website.
1. Black offers sophistication, power, mystery, formality, evil or death.
2. Gray is stability, security, strength, authority, and maturity.
3. Purple stands for royalty, luxury, dignity, wisdom, spirituality, passion, vision, and magic.
4. Yellow is joy, cheerfulness, friendliness, intellect, energy, warmth, caution, and cowardice.
5. White is freshness, hope, goodness, light, purity, cleanliness, simplicity, and coolness.
6. Pink stands for romance, compassion, faithfulness, beauty, love, friendship, and sensitivity.
7. Red is danger, passion, daring, romance, style, excitement, urgency, and energetic.
8. Blue is for peace, stability, calmness, confidence, tranquility, sincerity, affection, and integrity.
9. Green means life, growth, environment, healing, money, safety, relaxation, and freshness.
Using Dark Colors in Web Design
Color is the first thing that people recognize when they see your site. Most often, dark colors are used erroneously in many web designs. If you are fond of dark colors, make sure they look clean and elegant in your website.
Black is often used in many websites. Everything looks good with back as long as it is not a dominant color. Black and white or black and bright gray creates a perfect combination. You can make a powerful contrast with the use of black and orange with a hint of white.
Black and white may be too common and boring. To improve this, you can include blue in your combination but make sure white is dominant. If not, make sure to choose the very bright blue to dominate.
Black and white works well with red too. When combined properly, this results in beautiful and elegant designs.
Another perfect combo is the black, white and green. Make sure the green and white dominates here. It creates an earthy look and feel.
Guidelines for web designers
As a web designer, you can easily pick the colors we like the most. But remember, before designing a site you should understand your target audience. When your target audiences are kids then purple is the most appropriate color to use.
Aside from colors, content is another vital component in a website. When your site contains most text, you should use colors that will improve the look of the various elements including the content. The colors should not distract or confuse the viewers.
Colors have varying meanings in different cultures. Learn as to what audience the website is most viewed on and select a color that fits on that basis. Pick one or two main colors and one or two secondary colors. Stick to that color scheme throughout the design.
Different colors appeal to different audiences. Men prefer a different set of colors than women while children prefer brighter colors than adults and teenagers. When combined perfectly, these colors will drive traffic to your site.
Richard is a creative designer & blogger. He writes for Crayonify about Graphics, Creativity and UX Design. Richard loves to unlock his creativity with writing.