A stunning design of a product’s packaging can have a significant impact on how consumers view the product.
What is a good packaging design?
The goal of creating impressive packaging design is to sell a product. But what really is a good packaging design?
Simplicity. Oftentimes, people seek for relevant information about the product. What is the product all about? What’s the brand behind it? These are just few questions that consumers ask. Your packaging design should offer the clear content on what’s inside the box, its usage or brand identity. Most likely, consumers spend less than 4 seconds to find answers. This is the maximum time average consumer will dedicate to any particular product on the shelf.
Honesty. Face lifting a product is a common way in branding to attract customers, but illustrating a product to a point where it appears to be something entirely different is another side of the story. Stunning product packaging represents the product in the best way possible. However, a good company should not depict a products ten times better than what it actually is. Keep in mind that a good packaging design does more than look good.
Uniqueness. There are hundreds, if not thousands of great packaging design in the supermarket. All of them are trying hard to catch consumer’s attention. Being unique is one of the important way to set your brand apart from the other brands.
Shelf impact. Commonly, in supermarkets you will see numerous different products that are arranged in rows and columns. Because of this, it needs an eye-catching pattern that will attract the consumer’s attention when the product is placed on an actual shelf. This is what consumers called “shelf impact”.
Extensibility. A good packaging design should allow for easy variations without losing visual appeal. When creating a packaging design, always consider that the design itself should easily adapt a new line of product or sub-brand. For instance, a brand of apple juice may look so astonishing, however, a few months lateer, the clients decides to launch a cherry flavor under the same brand name. Your first design is simply beautiful but, does the cherry still nearly look as good?
Practicality. Aside from the graphic design, the actual shape, size and functionality of the product container gives a dramatic increase in you sales. A good example is a popular brand Heinz. When it turned its traditional ketchup bottle into an upside down, the sales skyrocketed.
Best Packaging Design for Your Inspiration
Earth-Friendly, protective egg packaging
Designed by: Monstop (https://immonstop.blogspot.com/2012/01/packaging-design-egg-packaging.html)
We the people, White House Brew
Fast Food Packaging
Designing a good and effective product packaging is a challenge for many designers. The product packaging is your last chance of convincing your consumers to buy your product. Making it really good will surely boost your sales performance.
Richard is a creative designer & blogger. He writes for Crayonify about Graphics, Creativity and UX Design. Richard loves to unlock his creativity with writing.