Understand Your Audience
Infographics aims to provide the viewers with a bunch of information in an understandable manner. In this way, you have to understand your audience because the graphical art is what should draw the reader in, but creating an infographic that is not relevant to your audience will generate little to no interest of your brand. Before you actually create an infographic, ask the following questions: does your audience expect a humorous or a business-like tone of visual art?, Are the facts presented interesting enough for your audience? Does your audience prefer minimal looks or a bolder one? Asking these questions will help you map out the objectives of your infographics and target the right audience. Your infographic can be a killer if you know how to create a good one.
Provide Precise Information
Infographic is nothing without strong data sources that proves its credibility. When creating an infographic, make sure that it does not contain blatant misinformation because it affects the success of your infographics, as well as the trustworthiness of your brand. The Internet offers overflowing resources if you want to really dive deeper into the field of data.
Make Some Moves
To make your infographic stand out design it with interactivity and movement. Typically, viewers read a graphic from top to bottom, left to right. This pattern could be dreary to them. Give your audience a different way to learn your infographics by creating movement. It could be a simple arrow from one portion and pointing to the other section of the graphic, or even create a movement with the graphic itself. Creating movements is possible with the use of some animation tools such as Adobe Edge Animate, which allows you to add motion to web graphics, enabling you to extend your custom designs with interactivity and movement.
Create a Relevant Graphics
Offering plain text may provide helpful information but oftentimes they may too dull for the impatient readers. Supporting your text with visual graphics can make a memorable and shareable infographic experience. Bar and pie charts may help illustrate your point but the best infographics minimizes the use of traditional charts. Use tree charts, bubble charts, and other visually compelling elements instead.
Keep it clean and simple
Sure you are overloaded with information but remember not bunch these information in one infographic. People will find it easier to digest and retain information if your infographics is clean and simple. Also, include a quick and easy social share button and provide the embedded code so others can copy and paste your graphic on their blogs and websites.
Infographic is one good approach of grabbing your consumer’s attention. In order for people to see your content and acknowledge your brand, make sure that it stands out.
Richard is a creative designer & blogger. He writes for Crayonify about Graphics, Creativity and UX Design. Richard loves to unlock his creativity with writing.