What is an About Page?
Primarily About page provide relevant information about your business and what it offers, how long it has been around, and talks about its long-term goals and mission.
Furthermore, about page includes the address of your business and its multiple location, if it has branches in other places.
Is About Page Beneficial?
Unfortunately, about page is a part of the site where many businesses really miss the mark. Clearly, many people do not understand the importance of a well optimized about page.
If you are not paying a lot of attention to your About Page, then this time you should be. According to Thomas Harpointer, CEO of AIS Media, an award-winning marketing and interactive media agency in Atlanta, “it is among the three pages consumers go to when they visit a site.”
How to design a well optimized about page
Optimizing a page on your site could be a little tricky. You need to optimize your page so that it can be crawled by robots, yet at the same time they must be engaging to humans.
Accessible to crawlers and bots
Web crawlers visit a page and search engine index those downloaded pages so that people can search them. There are some basic rules to follow in order for the crawlers to visit your page. Maintaining a static URL, keeping content unique, and limiting your characters in your web address, page titles and Meta descriptions will all make your pages more accessible to crawlers.
Spice up your boring about page by incorporating a few strategic components. A corporate overview is quite boring but having a cool story about how your product or services was created is something that many people are more likely to connect with and pass them on.
Provides a positive user experience
Nowadays, many people are getting impatient. This is why you need to create a page that is well organize, loads quickly, contains eye-catching visuals, and a polished, user-friendly design. All of these components make it easy for the visitors to read your story while creating an enjoyable one-of-a-kind experience with your about page.
Use stunning visual elements
Photo of your corporate headquarters may seem a little dreary to the audience but incorporating a photo of your enthusiastic company employees may intrigue your audience and explore your site further.
Include a call to action
After engaging with your audience and positively telling them about your company’s function and value, it won’t hurt you if you include a call to action in your about page.
People visit hundreds of website everyday, so it is important that your ‘About page’ should show off the best of who you are. This is one way to leverage your competitors. Understand the aspect of your brand and showcase it to make a lasting impression about your company.
Richard is a creative designer & blogger. He writes for Crayonify about Graphics, Creativity and UX Design. Richard loves to unlock his creativity with writing.