Increasing traffic maybe a good sign of a growing business but it is not enough until those visitors actually purchase something from your site. After all having an online business aims to generate revenues.
How to Convert Your Website Visitors into Customers
Know Your Target Audience
Knowing your target audience is a must in the marketing industry. For instance, if you are selling kids stuff and your ads are running on sites visited by many singles, then surely you won’t find a high percentage of conversion. Knowing your target audience can be done by conducting market research surveys and interviews, reading publications and websites, and having informal conversations with your customers.
A User-friendly website is a must
When the visitor arrives in your page, you only have a short time to make a sale. A website that is built with user-friendly features makes it easy for the audience to learn exactly what they are looking for and where they’re going to. Some of the fundamentals of an effective website includes logical menu, clear calls to action, clean design and simple functionality such as carts and social media integration. Ensure that everything you offer is easy for the customers; deliver the customer to the goal point as quickly as possible.
Graphic design is yet another important tactic that can effectively engage a user. Color is a vital component of the design. It has the power not to only draw attention to your site but also elicit deeply associated emotions.
Understand your customer
After knowing your target audience, spend time focusing on the things that your customer needs and how your product can provide an utmost solution to the problem they are facing? In this phase, you will define the user’s age, profession, occupation, emotional needs, and frustrations. Next, is to understand what motivates your potent customers to interact with your website. This will result in a marketing campaign that is tailored directly to your potential customer’s most urgent needs.
Be concise and direct
The most effective advertisement includes a clear and direct message to its potential customers. The more specific you are, the more you appear significant to them. If you are selling a product give them the idea of how much it weighs, how much is the shipping cost, where you can probably ship the items, its delivery schedules, your refund policy, and the mode of payments you offer. In addition to, if you are selling services, you can give them idea on how long it will take, its processes, and what they need to do. This may seem very obvious to you but not to them. The more it looks convenient to them, the more they will buy them.
Testimonials are one of the common ways to build credibility of the product and reassure your potent customers that your product is the best. You can ask some of your customers for some testimonials and include them in your site.
Always remember that converting visitors into customers is a process and not a one-time approach.
Richard is a creative designer & blogger. He writes for Crayonify about Graphics, Creativity and UX Design. Richard loves to unlock his creativity with writing.