After using a web service or installing a mobile app, users are often prompted with notifications from a specific service or app. These notifications are worth the attention as long as they are interesting enough to distract you.
On the other hand, notifications are a vehicle that is used by many marketers to communicate directly with the users. But how does notification create a positive impact to both the product owner and for the user?
Below are some tips.
Surely, notification is a great channel for the users to get informed. However, some notifications shouldn’t be displayed on the user’s screen. If the notification is merely informative and doesn’t necessarily involve any action from the user then maybe it should not make it to a user’s screen. In case of critical errors that when the service or app performance depends on a user’s action, then notifications should come in handy for both the user and the product owner.
Relevance and Timeliness
Notification should be something of relevance to the user or else they will find it annoying and may compromise your credibility. Understand more about your users by gathering actual behavior stats, product usage data, and other important information from your target audience. Along with relevance, the right timing is also vital when sending notifications. Know what time zones users are located and when they are most available to check at your notifications.
When sending notifications, always remember to consider your user. Customization is a good idea to share the responsibility for notification content with users. Allow users to select which alerts to receive and which not.
Clear and Comprehensible Message
Notification is another channel to reach your users, so make sure to speak the same language as your users. Being concise and comprehensible is the key. Also, consider your brand image and message tone, while being user-friendly and creative.
Effective Delivery Method
Learn what type of notification and delivery method that is best perceived by users. There are various alert types and delivery methods such as sms, email notification, mobile app push notification, web notification, pop-up alert, and many more. In order for you to make a good use of these notifications, make sure to know what your user needs. For example, an Instagram user is likely to be interested in knowing what photos include his face or new Facebook friends who’ve joined, rather than being asked to review the app.
Notifications are not entirely a new phenomenon but with the advancement of technology, notification grow in importance as a vehicle for applications to communicate with and re-engage users.
Richard is a creative designer & blogger. He writes for Crayonify about Graphics, Creativity and UX Design. Richard loves to unlock his creativity with writing.