Importance of Packaging Designs
Consumers are naturally visual creatures. This means that our attention are easily caught by those visually appealing and striking design.The packaging is often the first point of contact with your product from a consumer’s perspective. Evidence shows that shoppers standing in front of the supermarket shelf, wants to be tempted and persuaded by brilliant designs.
Factors to consider when creating a successful package design
Labelling – The packing should offer a clear labelling of your product so that people know what is inside it.
Typography – There are various things to consider when deciding what font you want to use in your packaging. Just like a website design, typography plays a vital role in brand marketing. Some factors to consider are: readability, should represent your brand perfectly, suitable for your audiences.
Imagery – Make a noticeable imagery that creates an emotional connection with the consumer.
Materials – There are various materials that can be used in your packaging. Choose the one that is best for your product and your target audience.
Practicality – Think over how you want your product to be displayed. Take advantage of the potential restrictions in order to stand out.
Top 10 Innovative Packaging Designs
This inspired design is made by Copenhagen design studio Bessermachen.
Actual link: https://bessermachen.com/
2. Spine Vodka
Johannes Schulz is a German designer who created this inspirational packaging for Spine Vodka. The packaging wants to convey the information that the spine with the ribcage means that the product has a backbone while the clear glass bottling stands that the product have nothing to hide.
Actual link: https://johannes-schulz.com/
3. Helvetica Beer
A school project designed by Sasha Kischenko, which uses the black typography only, contrasted with the gray background. A minimal concept that is beautiful and elegant.
Actual link: https://www.creativebloq.com/packaging/typographical-packaging-helvetica-beer-8133943
4. Görtz Shoes
A kids friendly packaging designs crafted by Gürtlerbachmann GmbH. The packaging includes a German native type of bird, particularly the tit and the blackbird, each with a shoelace through its beak representing a small colorful worm.
Actual link: https://www.creativebloq.com/packaging/bird-shaped-packaging-flies-shelves-german-shoe-reseller-7133738
Chandon is a sparkling wine brand that have gone through a wider success. A London-based agency Butterfly Canon made the nautical theme design for the wine, targeting the European and non-American customers.
Actual link: https://www.chandon.com/
Thelmas is a popular cookie delivery business that offers delightful chocolate chip cookies and snickerdoodles. Their brilliant oven-inspired packaging is made through with the help of Saturday Mfg.
Gruia is a Romanian cheese company. Its packing was designed by Gavrila$Asociatii, which uses the wood texture as a way to inspire naturalness of the product.
Actual link: https://www.facebook.com/GavrilaAsociatii
The packaging boasted the quirky, hand-drawn illustration and handwritten typography. This product is sold in cheaper prices but have become a highly valued item because of its elegant and lovely packaging design. It is created by Leeds based agency Elmwood.
Actual link: https://www.elmwood.com/
9. Pasta La Vista
A batch of homemade pastas represented by various illustrated chefs, revealing the pasta as their hair. The brilliant packaging was made by Andrew Gorkovenko.
Actual link: https://www.gorkovenko.ru/
10. Safari Friends Collection
A series of baby food containers designed by Dave Pickett. These packaging showcases a cute selection of animal types with simple color tones.
Actual link: https://www.david-pickett.com/
Packaging designs should not be overlooked in the marketing process. According to drivedigital.ca “a consistent brand experience is essential, both online and offline, at every point where your brand makes contact with its stakeholder.”