College and Universities need to have an effective design because web users are typically demanding and want information fast. It is a fact, that many websites today have dreary designs in which the information that someone is looking for seems impossible to find. A good web design could offer both quick access to certain information and turn potential students to real students.
Unlike an e-commerce site, websites for school does not offer any actual products. Rather, they portray an idea and goals. This is why creating a site intended for school requires thorough consideration of the visual elements that will keep users on your website stay long enough.
Too many text and too many images on your homepage could drive away prospective visitors. Keep in mind that you only have a few seconds to make an impression to these people. Make your homepage attractive and engaging but clutter-free.
Your logo is one of the visual elements that helps create and emotional experience when users visit your site. Logos provides a school with its unique identity that users can easily distinguish. To make a good logo consider the following:
1. Include relevant images as part of the design such as pen, paper, shield, trophy, or diploma.
2. Use color to bring out the appeal of the logo. However, traditional black and white is not a bad idea either.
3. Include the institution name in the logo design. Look for a typeface that fits the school and consider the size of the font.
Nowadays, people are getting more and more impatient, so it is a must that you create a consistent visual theme that makes navigating a whole lot easier. In addition, the visual theme should reflect the philosophy of the institution.
Photos are also an important component of your design. Just like an old adage says, “a picture paints a thousand words”. Use pictures of people and not stock photos because real pictures of people form connection with your potential students.
Most of the Universities use different strategies to promote their brand as an inspiring place of study. Therefore, building a stunning website is important to attract more and more visitors.
Wilma Hamlin is a creative designer & writer. She writes for Crayonify. Being a designer as well she use to create amazing designs using many tools. In her lesuire time she love to read books and tries to learn new designs.